Spense is a payment solution for the automotive industry, serving car dealerships, workshops, and spare parts providers. It offers a comprehensive system for transactions and a dashboard for business financial transparency.
Spense is a payment solution for the automotive industry, serving car dealerships, workshops, and spare parts providers. It offers a comprehensive system for transactions and a dashboard for business financial transparency.
Spense is a payment solution for the automotive industry, serving car dealerships, workshops, and spare parts providers. It offers a comprehensive system for transactions and a dashboard for business financial transparency.
Initially, Spense had a basic landing page. As they gained clients, they sought Vue Labs help to develop a full-fledged website.
Initially, Spense had a basic landing page. As they gained clients, they sought Vue Labs help to develop a full-fledged website.
Initially, Spense had a basic landing page. As they gained clients, they sought Vue Labs help to develop a full-fledged website.
Client:
spense.no
Expertise:
UX/UI Design
Graphic Design
Design System
Documentation
Timeline
7 weeks
Industry Overview and Analysis
Industry Overview and Analysis
Before diving into the website redesign, we conducted an extensive industry overview. This included analyzing how Spense was perceived online and the messages conveyed by its founders.
Before diving into the website redesign, we conducted an extensive industry overview. This included analyzing how Spense was perceived online and the messages conveyed by its founders.
Before diving into the website redesign, we conducted an extensive industry overview. This included analyzing how Spense was perceived online and the messages conveyed by its founders.
We examined best practices across the payment and banking sectors, studying companies such as Mastercard, Visa, Adyen, Monite, and PayPal, as well as major banks like JPMorgan Chase & Co, Bank of America, and Wells Fargo. Our goal was to understand the competitive landscape and identify key elements that could influence Spense's branding and online strategy.
We examined best practices across the payment and banking sectors, studying companies such as Mastercard, Visa, Adyen, Monite, and PayPal, as well as major banks like JPMorgan Chase & Co, Bank of America, and Wells Fargo. Our goal was to understand the competitive landscape and identify key elements that could influence Spense's branding and online strategy.
We examined best practices across the payment and banking sectors, studying companies such as Mastercard, Visa, Adyen, Monite, and PayPal, as well as major banks like JPMorgan Chase & Co, Bank of America, and Wells Fargo. Our goal was to understand the competitive landscape and identify key elements that could influence Spense's branding and online strategy.
Branding and Visual Identity
Branding and Visual Identity
To create a strong and resonant brand image for Spense, we focused on several key elements
To create a strong and resonant brand image for Spense, we focused on several key elements
To create a strong and resonant brand image for Spense, we focused on several key elements
Branding Takeaways &
Statements
Branding Takeaways &
Statements
We distilled our industry analysis into key themes that Spense’s branding should reflect. These included technological advancements, efficiency, security, transparency, high-value transactions, and innovation.
We distilled our industry analysis into key themes that Spense’s branding should reflect. These included technological advancements, efficiency, security, transparency, high-value transactions, and innovation.
We distilled our industry analysis into key themes that Spense’s branding should reflect. These included technological advancements, efficiency, security, transparency, high-value transactions, and innovation.
We developed a series of statements to guide Spense’s branding, emphasizing their role as a technological innovator in the banking and automotive sectors, the efficiency of their solutions, and their commitment to security and transparency.
We developed a series of statements to guide Spense’s branding, emphasizing their role as a technological innovator in the banking and automotive sectors, the efficiency of their solutions, and their commitment to security and transparency.
We developed a series of statements to guide Spense’s branding, emphasizing their role as a technological innovator in the banking and automotive sectors, the efficiency of their solutions, and their commitment to security and transparency.
Visual Aesthetic and Color Palette
Visual Aesthetic and Color Palette
We explored two visual concepts for Spense’s branding with customers, and eventually decided on the first one - focusing on a formal, reliable, and strong visual identity. Our primary colors were ink blue, active blue, and light gray, with black and white for contrast.
We explored two visual concepts for Spense’s branding with customers, and eventually decided on the first one - focusing on a formal, reliable, and strong visual identity. Our primary colors were ink blue, active blue, and light gray, with black and white for contrast.
We explored two visual concepts for Spense’s branding with customers, and eventually decided on the first one - focusing on a formal, reliable, and strong visual identity. Our primary colors were ink blue, active blue, and light gray, with black and white for contrast.
Wireframes and Design
Wireframes and Design
We organized the wireframes to ensure a logical flow of information, with a strong focus on visual engagement through realistic and straightforward graphics.
We organized the wireframes to ensure a logical flow of information, with a strong focus on visual engagement through realistic and straightforward graphics.
We organized the wireframes to ensure a logical flow of information, with a strong focus on visual engagement through realistic and straightforward graphics.
Design
Design
The website’s design featured larger text, ample white space, and a minimalistic aesthetic. We established a high-contrast design to guide user attention from one key message to another, ensuring that CTAs were prominent and effective in enhancing conversions.
The website’s design featured larger text, ample white space, and a minimalistic aesthetic. We established a high-contrast design to guide user attention from one key message to another, ensuring that CTAs were prominent and effective in enhancing conversions.
The website’s design featured larger text, ample white space, and a minimalistic aesthetic. We established a high-contrast design to guide user attention from one key message to another, ensuring that CTAs were prominent and effective in enhancing conversions.
Graphics and User Engagement
Graphics and User Engagement
To secure high user engagement and message clarity, we developed numerous graphics that were realistic and easy to understand. The use of icons helped make information more visible and enhanced scroll depth.
To secure high user engagement and message clarity, we developed numerous graphics that were realistic and easy to understand. The use of icons helped make information more visible and enhanced scroll depth.
To secure high user engagement and message clarity, we developed numerous graphics that were realistic and easy to understand. The use of icons helped make information more visible and enhanced scroll depth.
Impact and Results
Impact and Results
By strategically aligning Spense’s visual and textual content with industry best practices and user engagement principles, we helped establish Spense as a trustworthy and innovative player in the automotive payment solutions sector.
By strategically aligning Spense’s visual and textual content with industry best practices and user engagement principles, we helped establish Spense as a trustworthy and innovative player in the automotive payment solutions sector.
By strategically aligning Spense’s visual and textual content with industry best practices and user engagement principles, we helped establish Spense as a trustworthy and innovative player in the automotive payment solutions sector.
Improved Online Presence
Improved Online Presence
Enhanced Spense's online representation
Enhanced Spense's online representation
Enhanced Spense's online representation
Effective showcasing of services
Effective showcasing of services
Effective showcasing of services
Enhanced User Engagement
Enhanced User Engagement
Realistic graphics
Realistic graphics
Realistic graphics
Minimalistic Design
Minimalistic Design
Minimalistic Design
Easy-to-understand offerings
Easy-to-understand offerings
Easy-to-understand offerings
Effective CTAs
Effective CTAs
High-contrast design
High-contrast design
High-contrast design
Optimal CTA placement
Optimal CTA placement
Optimal CTA placement
Improved conversion rate
Improved conversion rate
Improved conversion rate
And more than 20+ Screens
And more than 20+ Screens
