Moviinn
Moviinn
Relocation Service
Relocation Service
Relocation Service
TravelTech
TravelTech
TravelTech
Moviinn, a relocation service facilitating moves to Portugal, sought to overhaul its website to accommodate scalability for adding more countries while enhancing user experience and visual appeal.
Moviinn, a relocation service facilitating moves to Portugal, sought to overhaul its website to accommodate scalability for adding more countries while enhancing user experience and visual appeal.
Moviinn, a relocation service facilitating moves to Portugal, sought to overhaul its website to accommodate scalability for adding more countries while enhancing user experience and visual appeal.
The project aimed to make information more discoverable, improve usability, and update the website's aesthetic.
The project aimed to make information more discoverable, improve usability, and update the website's aesthetic.
The project aimed to make information more discoverable, improve usability, and update the website's aesthetic.
Client:
moviinn.com
Expertise:
UX/UI Design
Research
Design System
Documentation
Timeline
1 month
UX Audit
UX Audit
The UX audit of Moviinn involved analyzing user data, conducting heuristic evaluations, and performing user testing to identify usability issues.
The UX audit of Moviinn involved analyzing user data, conducting heuristic evaluations, and performing user testing to identify usability issues.
The UX audit of Moviinn involved analyzing user data, conducting heuristic evaluations, and performing user testing to identify usability issues.
We assessed the site's information architecture for intuitive navigation and compiled our findings into a detailed report with actionable recommendations. This report provides a roadmap for enhancing the user experience.
We assessed the site's information architecture for intuitive navigation and compiled our findings into a detailed report with actionable recommendations. This report provides a roadmap for enhancing the user experience.
We assessed the site's information architecture for intuitive navigation and compiled our findings into a detailed report with actionable recommendations. This report provides a roadmap for enhancing the user experience.
Usability Tests
Usability Tests
For usability tests of the Explore and City pages on moviinn.com website, we recruited target demographic participants to complete specific tasks. Observing their interactions and asking them to think aloud helped us identify points of confusion, frustration, or satisfaction.
For usability tests of the Explore and City pages on moviinn.com website, we recruited target demographic participants to complete specific tasks. Observing their interactions and asking them to think aloud helped us identify points of confusion, frustration, or satisfaction.
For usability tests of the Explore and City pages on moviinn.com website, we recruited target demographic participants to complete specific tasks. Observing their interactions and asking them to think aloud helped us identify points of confusion, frustration, or satisfaction.
Test results
Test results
After the tasks, we conducted interviews to gather users' impressions, likes, dislikes, and difficulties. Analyzing this data revealed patterns that informed our recommendations for improving the Explore and City pages.
After the tasks, we conducted interviews to gather users' impressions, likes, dislikes, and difficulties. Analyzing this data revealed patterns that informed our recommendations for improving the Explore and City pages.
After the tasks, we conducted interviews to gather users' impressions, likes, dislikes, and difficulties. Analyzing this data revealed patterns that informed our recommendations for improving the Explore and City pages.
User Persona
User Persona
We created personas for Moviinn by analyzing data from usability tests and research to identify distinct user groups. Each persona captured demographic information, goals, pain points, and motivations, aiding in better understanding and designing for our users.
We created personas for Moviinn by analyzing data from usability tests and research to identify distinct user groups. Each persona captured demographic information, goals, pain points, and motivations, aiding in better understanding and designing for our users.
We created personas for Moviinn by analyzing data from usability tests and research to identify distinct user groups. Each persona captured demographic information, goals, pain points, and motivations, aiding in better understanding and designing for our users.
Customer Journey Map
Customer Journey Map
To create Customer Journey Maps (CJMs) for Moviinn, we used findings from usability tests and personas. We visualized each persona's journey, from awareness to final interaction, identifying pain points and opportunities for improvement. This comprehensive overview guided us in enhancing the site's usability.
To create Customer Journey Maps (CJMs) for Moviinn, we used findings from usability tests and personas. We visualized each persona's journey, from awareness to final interaction, identifying pain points and opportunities for improvement. This comprehensive overview guided us in enhancing the site's usability.
To create Customer Journey Maps (CJMs) for Moviinn, we used findings from usability tests and personas. We visualized each persona's journey, from awareness to final interaction, identifying pain points and opportunities for improvement. This comprehensive overview guided us in enhancing the site's usability.
Information Architecture
Information Architecture
We crafted Moviinn’s Information Architecture using insights from Customer Journey Maps, user pain points, and usability tests. We identified key interaction points, addressed pain points, and categorized information through card sorting. After validating with usability tests, the final structure improved navigation and accessibility, resolving UX issues with locating inner pages.
We crafted Moviinn’s Information Architecture using insights from Customer Journey Maps, user pain points, and usability tests. We identified key interaction points, addressed pain points, and categorized information through card sorting. After validating with usability tests, the final structure improved navigation and accessibility, resolving UX issues with locating inner pages.
We crafted Moviinn’s Information Architecture using insights from Customer Journey Maps, user pain points, and usability tests. We identified key interaction points, addressed pain points, and categorized information through card sorting. After validating with usability tests, the final structure improved navigation and accessibility, resolving UX issues with locating inner pages.
Wireframes
Wireframes
We began wireframing by outlining the structure and layout of Explore and City pages with low-fidelity sketches, prioritizing functionality over aesthetics. Digital wireframes were then refined based on user testing and feedback, ensuring a user-friendly structure. Iterative adjustments resulted in clear layouts ready for high-fidelity designs.
We began wireframing by outlining the structure and layout of Explore and City pages with low-fidelity sketches, prioritizing functionality over aesthetics. Digital wireframes were then refined based on user testing and feedback, ensuring a user-friendly structure. Iterative adjustments resulted in clear layouts ready for high-fidelity designs.
We began wireframing by outlining the structure and layout of Explore and City pages with low-fidelity sketches, prioritizing functionality over aesthetics. Digital wireframes were then refined based on user testing and feedback, ensuring a user-friendly structure. Iterative adjustments resulted in clear layouts ready for high-fidelity designs.
Design
Design
We developed a new navigation for the entire site and redesigned the hero section based on usability tests.
We developed a new navigation for the entire site and redesigned the hero section based on usability tests.
We developed a new navigation for the entire site and redesigned the hero section based on usability tests.
Now the user can go to the page of any country using the main navigation
Now the user can go to the page of any country using the main navigation
Now the user can go to the page of any country using the main navigation
In the main section we have collected the necessary information that users need first and foremost.
In the main section we have collected the necessary information that users need first and foremost.
In the main section we have collected the necessary information that users need first and foremost.
Country statistics
Country statistics
Now the user can go to the page of any country using the main navigation
Now the user can go to the page of any country using the main navigation
Now the user can go to the page of any country using the main navigation
In the main section we have collected the necessary information that users need first and foremost.
In the main section we have collected the necessary information that users need first and foremost.
In the main section we have collected the necessary information that users need first and foremost.
Most popular cities
Most popular cities
We redesigned each card to reduce cognitive overload.
We redesigned each card to reduce cognitive overload.
We redesigned each card to reduce cognitive overload.
Now the user sees only the necessary information about cities.
Now the user sees only the necessary information about cities.
Now the user sees only the necessary information about cities.
Quiz section
Quiz section
We removed excess visual noise for this block to make it stand out.
We removed excess visual noise for this block to make it stand out.
We removed excess visual noise for this block to make it stand out.
We increased the conversion of this block by 40%.
We increased the conversion of this block by 40%.
We increased the conversion of this block by 40%.
City breakdown
City breakdown
Now all the main information about the city is displayed on 1 screen.
Now all the main information about the city is displayed on 1 screen.
Now all the main information about the city is displayed on 1 screen.
We used the main patterns of our site for this block.
We used the main patterns of our site for this block.
We used the main patterns of our site for this block.
Final design
Final design
Our result was a redesign of several main pages and reuse of the same UI for the remaining internal pages of the site.
Our result was a redesign of several main pages and reuse of the same UI for the remaining internal pages of the site.
Our result was a redesign of several main pages and reuse of the same UI for the remaining internal pages of the site.
